Shirin MehrAra Company, by offering high-quality and healthy products, strives to enhance the quality of the food basket, ultimately leading to the improvement of community health. The company began its operations in the food industry as one of the pioneers in the breakfast cereal sector in 2013. Subsequently, with the aim of branding and marketing health-oriented products, it added a variety of beverages under the Brisky and i6 brands, breakfast cereals, chocolate with breakfast cereal fillings, and dried fruit chips under the “Alfi” brand to its product portfolio. In line with societal changes and growing needs, the company shifted its strategy and focused primarily on innovative breakfast cereal products. Alongside brand growth and market expansion, in 2020, leveraging existing capacities and potential in Iran, the company took control of the production process by launching production lines. This not only improved product quality but also increased customer satisfaction, ensured timely and adequate supply, and enhanced profitability. Today, with the grace of God, Shirin MehrAra Food Industries provides superior quality products with high customer satisfaction, catering to both B2C and B2B markets.